Tobii has an Eye Tracking Data Transparency Policy

If you are developing an application that stores or transfers Tobii eye tracking data, presence or position data, Tobii requires that your application complies with the Eye Tracking Data Transparency Policy.

In a nutshell

The policy states that

Applications that store or transfer eye tracking data need to implement active user acceptance: informing people what you are doing with their data and why.

The application needs to visualize for the user when storage or transfer of Eye Tracking Data occurs.

The user needs to understand the benefits they receive by providing their eye tracking data — what’s in it for me.

Why does Tobii have an Eye Tracking Data Transparency Policy?

Eye tracking is still an emerging technology in consumer, commercial, and specialized products and solutions. It holds the promise of new opportunities — in the way we interact with machines, how advancing the frontier of science and in the creation of solutions that have a positive impact on people’s lives.

The data generated by eye tracking technology can reveal a lot about a person. Their reaction in certain situations, how they are feeling, their identification, and even whether they are suffering from specific medical conditions. Classified as personal data, eye tracking data needs to be handled accordingly.

Tobii aspires to protect the data integrity and data privacy of every person who interacts with eye tracking. But we cannot do this alone. We rely on every organization to build trust with people whose eye tracking data they leverage. We rely on every product to respect users by very clearly informing them if their eye tracking data is stored or transferred to another system — and more importantly why.

To help us fulfill this aspiration, we created the Tobii Eye Tracking Data Transparency policy.

When does Tobii’s Eye Tracking Data Transparency Policy apply?

Tobii’s Eye Tracking Data Transparency Policy applies when eye tracking data in raw or processed form is stored, or when it is transferred to other devices, systems, or networks.

What does this mean?

For users

As a user, you should expect all applications that store or transfer your eye tracking data comply with the Tobii Eye Tracking Data Transparency Policy.

For software developers

As a developer, building solutions using any of Tobii’s SDKs, you must adhere to our license terms. One of the license terms requires you comply with our Eye Tracking Data Transparency Policy.

For hardware manufacturers and OEMs

If you are a hardware manufacturer or OEM using Tobii Eye Tracking, you can be proud that you have built your product on a technology that takes the privacy of users seriously.

If you develop software that uses eye tracking as part of your solution, you must also adhere to Tobii’s Eye Tracking Data Transparency Policy — just like any other software developer.

If you wish to publish your own proprietary SDKs or APIs that incorporate Tobii’s eye tracking, you must contact us for a dialogue on how we can work together to ensure that our Eye Tracking Data Transparency Policy is upheld.